Event Analytics

  • Updated

Event analytics are a powerful tool that gives you insight into your viewership, trends, and how to best broaden your audience. In Studio, we present analytics data in a format that is easy to digest through a series of visual representations. Before you can access analytics, you will need to make sure it is included in your Resi streaming plan. For more information, contact your customer success representative.

We are working hard to bring more functionality to Resi analytics in the future, such as data from Facebook and YouTube. For now, we only provide analytics for embed player and stream URL viewers.

 

 

 


Adjust Your Date Range

Before you can gain any insight from your analytics, you must first determine what timeframe you are going to be pulling data from. You can use a predetermined date range or a custom date range.

Use a predetermined date range

  1. Navigate to the Analytics page.
  2. Click the drop-down menu at the top of the page.
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  3. Select One of the five options available:
    • Last 7 days - shows data for one week from the current date.
    • Last 28 days - shows data for 28 days from the current date.
    • Last 365 days - shows data for the past year from the current date.
    • All Time - shows all historical data as far back as 6/7/2021 (which is the furthest date our analytics engine reads back to).
    • Custom - shows data for a custom date range.

Use a custom date range

  1. Navigate to the Analytics page.image3.png
  2. Click on the beginning date next to the drop-down.
  3. Type in the start date or select it from the calendar.
  4. Click on the end date and make your selection.

View Data for All or One of Your Events

Our analytics engine provides data for either individual events or all of your events. By default, you will see analytics for All Events, but you can click the Event List button to see all individual events within your specified date range. Click on any of the available titles to see viewership trends for that specific event.

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Select a Destination

After selecting your timeframe and the event(s) you would like to see data for, you can then choose the destination that you would like to see data for. You can choose by clicking on the appropriate tab.

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This will be contingent on how your selected event(s) has been distributed and your the web channel settings. For example, you will not be able to see any social media data for a web event that has not been distributed to Facebook or YouTube.


Group Your Data

The Group By setting allows you to change how your viewership and watch time statistics are presented for the date range you chose. By selecting one of the following options, the timeline will highlight and breakdown your event by one of the following:

  • None - no grouping for your viewers or average watch time.
  • Event Type - groups by Live, On Demand, and Replay events.
  • Device Type - groups by device type: 
    • Mobile devices 
    • Desktop computers
    • Tablets
    • Game consoles
    • Smart TV applications
    • Set-top box applications

Display Viewer or Average Watch Timeline

You can choose whether or not your timeline displays statistics for the total number of viewers or the average watch time for your event(s). You can do this by clicking on the Viewers or Avg Watch Time tab.

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Change the Reporting Period

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Sometimes it’s more useful to see viewership changes from week to week as opposed to day-to-day, and vice versa. Studio’s analytics engine allows you to determine how your data points are distributed across your timeline.

  • Day: Data points will be distributed on each day of the selected date range. This option is best if you would like to measure how well your videos do on a day-to-day basis and can help you figure out trends for what days seem to be receiving the most or least amount of views or watch time.
  • Week: A week-to-week analysis can be helpful in determining larger trends over a given period of time. Because the data points will be more widely distributed, it is important that you choose a date range that reflects this (make sure to select a date range longer than one week).
  • Month: This period should be used when it comes to analyzing trends over the course of more than one month. Historical Analytics will not be available prior to the date of 6/7/2021.

Understand Your Event Metrics

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Below the timeline, you will see an array of other metrics that measure your event’s performance. These metrics are primarily broken down into two categories:

Views and viewers

  • Viewers: The number of unique screens that viewed the video for any amount of time.
  • Views: The number of times the video player was loaded by a screen.
  • New Viewers: This time period's viewers who didn't watch during the previous comparable time period.
  • Return Viewers: This time period's viewers who also watched during the previous comparable time period.
  • Peak Concurrent Viewers: The maximum number of screens viewing at the same time.

Watch time

  • Average Watch Time: The average duration of all views.
  • Total Time Watched: The sum duration of all views.
  • Median Time Watched: The middle number of all view durations.

Viewer Breakdown

The viewer breakdown section provides specific information about how and where your content is viewed. In addition to an exportable table, you can also see the following information in the form of a donut chart. Click on the Viewer breakdown by drop-down and select one of the following options.

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  • Resolution: This section shows what resolutions your viewers used when streaming your event. Percentages of viewers who stream at a specific resolution are shown next to each item next to the chart.
  • Device Type: An analysis of what sort of device your viewers are using to stream your web video(s). Percentages of viewers and their devices are shown next to the chart. This includes:
    • Mobile devices
    • Desktop computers
    • Tablets
    • Game consoles
    • Smart TV applications
    • Set-top box applications
  • Location: This option gives you specific, location-based viewership information based on how narrow or broad you would like to make your analysis. Click the Viewer breakdown by drop-down menu and select how you’d like to view the location-based  information:
    • Country: the top 10 (or less, if fewer than 10 countries have viewer data) countries that viewed your selected event or timeframe.
    • Region: the top 10 states or regions that viewed your selected event or timeframe
    • City: the top 10 cities that viewed your selected event or timeframe.

Interact with the Heat Map

The heat map is a visual representation of where your content is being streamed around the world. Markers point out specific cities where your events are viewed and a Heat Map that shows you the "hottest" regions that are consuming your content. Expanding the map will give you a more broad "heat" distribution and zooming in will narrow it. You can choose whether either the markers or heat distribution are visible by selecting or deselecting them at the top of the map.

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