Event Analytics

Analytics are a powerful tool that give you insight into your web broadcast viewership, trends, and audience. In Studio, your event and saved video metrics are processed by an analytics engine that then presents your data in easy-to-read charts and graphs. Before you can access analytics, you will need to make sure it is included in your Resi streaming plan. For more information, contact your customer success representative.

We are working hard to bring more functionality to Resi analytics in the future, such as data from Facebook and YouTube. For now, we only provide analytics for embedded player videos.

View Event or Saved Video Analytics

By default, when you click on the Analytics tab in Studio, you will see analytics related to your live and replay events. This includes charts of viewership trends over time, average watch time for one or all of your events, and a heat map that shows where your videos are being watched. All of these and more are available for your live and replay events viewed on the embed player.

If you have a Content Library subscription, you can also see viewer analytics over the lifetime of videos saved to the library. You can access Saved Video Analytics by navigating to Analytics and clicking on the View Saved Video Analytics link in the top left corner of the page. From here, you have access to the same visual tools mentioned before. You can return to the event analytics page by clicking the View Event Analytics link in the same place.

You may notice that some charts are not available when you look at analytics for saved videos or certain web destinations. Resi is continually improving the analytics component of Studio and will be announcing more charts and functionality in the future. Stay tuned for future updates.

Adjust Your Date Range

Before you can gain any insight from your analytics, you must first determine what timeframe you are going to be pulling data from. You can use a predetermined date range or a custom date range.

Use a predetermined date range

1. Navigate to the Analytics page.
2. Click the drop-down menu at the top of the page.
   
   
3. Select One of the five options available:
   • Last 7 days - shows data for one week from the current date.
   • Last 28 days - shows data for 28 days from the current date.
   • Last 365 days - shows data for the past year from the current date.
   • All Time - shows all historical data as far back as 6/7/2021 (which is the furthest date our analytics engine reads back to).
   • Custom - shows data for a custom date range.

Use a custom date range

1. Navigate to the Analytics page.
2. Click on the beginning date next to the drop-down.
3. Type in the start date or select it from the calendar.
4. Click on the end date and make your selection.

View Data for All or One of Your Events or Videos

Studio analytics provides data for either individual events or all of your events. By default, you will see analytics for All Events, but you can click the Event List button to see all individual events within your specified date range.

In a similar way, you can choose to see data for one or all of your saved videos by clicking Saved Video List or All Saved Videos buttons. Unlike regular events, the Saved Video List modal does not adjust based on your selected date range. This allows you to see the total lifetime views of a saved video. You can also sort your videos by upload date or name.

Click on any of the available titles to see viewership trends for that specific event or video.

Group Your Data

The Group By setting allows you to change how your viewership and watch time statistics are presented for the date range you chose. By selecting one of the following options, the timeline will highlight and breakdown your event by one of the following:

• None - no grouping for your viewers or average watch time.
• Event Type - groups by Live, On Demand, and Replay events.
• Device Type - groups by device type: 
  • Mobile devices 
  • Desktop computers
  • Tablets
  • Game consoles
  • Smart TV applications
  • Set-top box applications

Display Viewer or Average Watch Timeline

You can choose whether or not your timeline displays statistics for the total number of viewers or the average watch time for your event(s). You can do this by clicking on the Viewers or Avg Watch Time tab.

Change the Reporting Period

Sometimes it’s more useful to see viewership changes from week to week as opposed to day-to-day, and vice versa. Studio’s analytics engine allows you to determine how your data points are distributed across your timeline.

• Day: Data points will be distributed on each day of the selected date range. This option is best if you would like to measure how well your videos do on a day-to-day basis and can help you figure out trends for what days seem to be receiving the most or least amount of views or watch time.
• Week: A week-to-week analysis can be helpful in determining larger trends over a given period of time. Because the data points will be more widely distributed, it is important that you choose a date range that reflects this (make sure to select a date range longer than one week).
• Month: This period should be used when it comes to analyzing trends over the course of more than one month. Historical Analytics will not be available prior to the date of 6/7/2021.

Understand Your Key Performance Indicators

Below the timeline, you will see an array of other key performance indicator (KPI) cards that indicate your live and replay event performance metrics. Each of these metrics has a tag below it to indicate viewership trends versus those from a previous date range comparable to the date range you have selected. E.g. if you have selected a date range of 30 days, these trends will be compared to the 30 days prior to your selected start date (6/1/22 - 6/30/22 would be compared to 5/2/22 - 5/31/22). These metrics are primarily broken down into two categories:

Views and Viewers

• Viewers: The number of unique screens that viewed the video(s) for any amount of time.
• Views: The number of times the video player was loaded by a screen.
• New Viewers: This time period's viewers who didn't watch during the previous comparable time period.
• Return Viewers: This time period's viewers who also watched during the previous comparable time period.
• Peak Concurrent Viewers: The maximum number of screens viewing at the same time.

Watch Time

• Average Watch Time: The average duration of all views.
• Total Time Watched: The sum duration of all views.
• Median Time Watched: The middle number of all view durations.

Viewer Breakdown

The viewer breakdown section provides specific information about how and where your content is viewed. In addition to an exportable table, you can also see the following information in the form of several charts.

Click on the Viewer breakdown by drop-down and select one of the following options.

• Resolution: This section shows what resolutions your viewers used when streaming your event. Percentages of viewers who stream at a specific resolution are shown next to each item next to the chart.
• Device Type: An analysis of what sort of device your viewers are using to stream your web video(s). Percentages of viewers and their devices are shown next to the chart. This includes:
  • Mobile devices
  • Desktop computers
  • Tablets
  • Game consoles
    
  • Smart TV applications
  • Set-top box applications
• Location: This option gives you specific, location-based viewership information based on how narrow or broad you would like to make your analysis. Click the Viewer breakdown by drop-down menu and select how you’d like to view the location-based  information:
  • Country: the top 10 (or less, if fewer than 10 countries have viewer data) countries that viewed your selected event or timeframe.
  • Region: the top 10 states or regions that viewed your selected event or timeframe
  • City: the top 10 cities that viewed your selected event or timeframe.

Interact with the Heat Map

The heat map is a visual representation of where your content is being streamed around the world. Markers point out specific cities where your events are viewed and a Heat Map that shows you the "hottest" regions that are consuming your content. Expanding the map will give you a more broad "heat" distribution and zooming in will narrow it. You can choose whether either the markers or heat distribution are visible by selecting or deselecting them at the top of the map.