Use The Call To Action (CTA) Button

  • Updated

The Call To Action (CTA) button in the Resi player allows you to engage viewers directly from your stream. You can use the CTA button to send viewers to any URL, such as a donation form, email capture form, or sign-up form. The Call To Action button is activated and configured through player profiles. 

CTA buttons previously configured through web channels will no longer work. You need to recreate them through player profiles.

Add or Edit an Existing Player Profile to Activate the CTA Button

  1. Navigate to the Player Profiles page in Studio.
  2. Either add a player profile or click the existing player profile you want to activate the CTA button on.
  3. If editing an existing player profile, click the edit icon image1.png
  4. Under the Control Options section, toggle the Call To Action Button on. Screenshot_2023-04-06_at_1.42.09_PM.png
  5. Configure the button text and destination URL. The button supports a maximum of twelve characters and can include emojis. If you want to track clicks from the button, you may want to include UTM parameters with the destination URL.
  6. Click Save.

You can activate the CTA button during a live broadcast. Viewers will need to refresh the page to see it.

Call To Action Button Behavior

At present, the CTA button does not support colors, fonts, or font sizes.

The CTA button appears in the upper right corner of the Resi player whenever the player controls are visible (for example, when a viewer hovers over the video.). Clicking the button opens the destination URL in a new browser tab.

cat_button_player.pngThe CTA button only appears on the embedded web player. It will not appear on Facebook or YouTube.

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